An Executive Playbook for the Critical Path to Establishing Deep and Meaningful First-Party Data

Issue 7: June 17, 2021

Goodbye Cookies and Pixels

Each week, we take an in-depth look at strategic, organizational, and operational challenges facing business leaders, with insights on emerging best practices. Today, we dive into innovations in the critical path to establishing and transforming first-party customer data and a data-driven culture, as third-party cookies are phased out and pixel-blocking becomes widespread.

One of the biggest challenges for marketers, membership directors, subscription managers and organizations in general is the ability to reach and engage current and prospective customers and members while maintaining compliance with a growing list of country and state regulations, not to mention adapting to today’s technology-driven changing landscape.

Transformation to an actionable, transparent data-driven business model is critical to address the complexity of compliance, personalization, and privacy. Mastery of data is complex considering system limitations, lack of …