Case Study: Sidestepping Accountabilities 2040’s Ideas and Innovations Newsletter, Issue 98

Issue 98, March 9, 2023

At 2040 we work closely with our clients to bridge theory to practice.  Strategy is great, but if you don’t know how to apply the great ideas, it becomes a hard stop to any forward progress.  We can get mired down by details, overthinking – and worst of all, not keeping out of our own way.  So, back by popular demand, we bring you another case study that you may be able to relate to. It’s a common story about building a brand, a workplace culture, a pathway to profitability – and leadership blinds spots.  Enjoy the read and see how you would solve the problems! For more real-life case studies and a playbook for managing an organization in today’s highly volatile digital marketplace, check out our book, The Truth About Transformation.

The Back Story

A young software technology company went public through a SPAC and overnight …