20Forty’s Newsletter

20Forty’s Newsletter

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20Forty’s Newsletter
20Forty’s Newsletter
Context Is Everything

Context Is Everything

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Kevin Novak
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Deborah Patton
Dec 16, 2021
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20Forty’s Newsletter
20Forty’s Newsletter
Context Is Everything
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Issue 34: December 16, 2021

We have shared with you a set of practices that is key to high performance, optimal business modeling, productive workplace culture and enlightened leadership. Clear, unbiased communications and organizational constructs are essential tools in a digital marketplace. And activating these tools is made more powerful through critical thinking and analysis with context.

We are among those that believe that context is everything. It is the foundational pillar of any change and transformation. Without contextual analysis, transformation is merely theoretical. And without shared knowledge that results in shared organizational understanding and alignment, the exercise is meaningless.

Context is critical to prevent overlooking systems within systems and the impact our actions may have across systems when we consider organizational change and transformation. When we consider context, we must take into account how historical, social, societal, cultural, generational, pol…

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