De-Risking Too Much Choice in Organizational Decision-Making

Issue 184, October 31, 2024

You are ready to publish an article in the content section of your website and you go to GPT4 to game the system and fine-tune the title with SEO phrases to attract the most search traffic possible.  You cut and paste the article into OpenAI’s tool, enter the prompt and voila!  GPT spits out 20 choices. It then asks you if you want it to expand on any of its choices. You review the list but it’s hard to know what to prioritize and what would and wouldn’t work. Instead of feeling as if you accomplished the task with a smart tool, you feel overwhelmed by the choices.

To recover, you take a break and go to Starbucks, only to be confronted by over 30 coffee blends. Defeated you go back to work and google some help for the SEO dilemma. You get 27 pages of responses. Maybe influencers could help. 

But which of the countless self-professed business thought leaders do you tune into? 

Or TikTok?

There are over a million content creators on everything, anything and not…