How Do You and Your Organization Master the Art of Storytelling? 2040’s Ideas and Innovations Newsletter, Issue 93

Issue 93, February 2, 2023

Origin Stories

Storytelling and narrative have become the buzzwords of modern marketing.  You’ve heard it before: What’s your organization’s brand story? Make your organization come alive through narrative. Help customers relate emotionally to your business by telling a story. And possibly the most ominous: Tell your story, or else your stakeholders will write it for you.

Storytelling has been around as long as humans; the 50,000-year-old cave paintings and petroglyphs tell stories and validate “I was here.” What those stories mean is still a matter of debate. We recently visited the Museum of Modern Art in New York and saw an exhibition on Guillermo del Toro’s making of Pinocchio, nominated for one of this year’s Oscars as a best-animated feature film.  Aside from the fascinating models and videos of stop-action technolo…