20Forty’s Newsletter

20Forty’s Newsletter

Innovation Theatre

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
Nov 04, 2021
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Issue 28: November 4, 2021

Everyone talks about innovation, but how does it really happen? And what is the difference between authentic innovation and a pastiche of innovation that doesn’t power true transformation or change? As we all know, managing and operating an organization has many underlying parts that come together to create the whole system. A startup has the agility and flexibility to innovate and pivot as its size is small, focused and often committed to solving a particular problem. Once it becomes successful and grows, it requires, like every mature organization, the infrastructure to support finance, human resources, product management, communications, marketing, and the like. Creating and managing innovation within a more complex organization has to evolve from a startup mindset.

Success stories abound on how startups embed innovation and disrupt, but what is not widely reported is how they build a system dependent on processes and culture over time as they grow. Ongoing…

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