It's Really the Journey that Matters

Issue 161, May 23, 2024

In our never-ending quest to understand human behavior in the context of organizational culture, we study a lot of nontraditional, surprising, and often seemingly unrelated, strange material. There is plenty written about pop psychology and behavior, but every once in a while, we discover a paradigm-shifting visionary. Dr. Robert Sapolsky’s book Behave, written in 2017 is still relevant and a seminal thought-shifting proposition. We introduced our admiration of Sapolsky and his writings a few months ago in one of our most popular issues of this newsletter “Is this Us.” We discussed Sapolsky’s book: Determined: A Science of Life Without Free Will which reveals how little is really in our conscious control.

Behave

We’re going to share this brief book report and our discussion as the catalyst for you to rethink how leaders and their organizations manage a workforce, develop strategy, and market products and services in terms of what drives us and how we are influence…