20Forty’s Newsletter

20Forty’s Newsletter

Leading in a Time of Ambiguity

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
Aug 12, 2021
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Issue 15, August 12, 2021

Living through a pandemic is shadowed by nearly constant uncertainty. We take three steps forward, two sideways and unfortunately, then three steps backward. Innovators have been able to pivot and transform their business models to meet the needs of their stakeholders. Organizations that have calcified cultures with command-and-control management models have been or are being easily eclipsed by agile competitors.

So, which category characterizes your own organization: Are you innovative or is your organization asleep at the wheel? What about your members/clients/customers? The key to getting unstuck during a global health crisis, financial meltdown, social unrest — or even in “normal” times (however one wants to define the new normal) — is the ability to lead confidently in a time of ambiguity.

Ambiguity Is Becoming a 24/7 Proposition

Recently mask mandates have returned, in-person events this fall have returned to virtual, and Covid cases, particularly for the u…

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