Looking Ahead: 2024 Runway

What You Need to Be Thinking About

Issue 162, May 30, 2024

We know that the second half of 2024 starts in a month, but we want to get a jump on what to pay attention to for the rest of this tumultuous year. As we move into summer mindsets to rest and restore, it’s a good time to process and plan for when fall arrives. Being mindful of what lies ahead ensures an ability to adapt our approaches and solutions, recognizing so many conflicting factors and variables at play.

The markers we have outlined are social and cultural observations that will impact our lives professionally and personally. We are not economists, psychologists, or technologists.  But we are business cultural anthropologists with a deep curiosity about human nature and our collective consciousness, or lack thereof.

So, we offer an opinionated take on the mega and microtrends that keep us up at night, much of it based on our observations of too many organizations running business as usual, retrenching to the past, or simply throwing their hands up with the …