Issue 196, January 23, 2025
Uncertainty has become a defining characteristic of both our personal and professional lives in today’s rapidly changing unpredictable world. Stated simply, uncertainty is a certainty. From navigating disruptive markets and responding to global crises to contending with career challenges and family issues, decision-making under pressure has become a persistent and constant reality. Consider those impacted by the ongoing wildfires in California who were instantly thrown into uncertainty when home, stability and predictability were immediately destroyed. Not only were their homes destroyed, but so were the businesses where many of them worked and frequented. The lesson in mastering uncertainty is that although we may not always be able to control the conditions that impact our lives, careers or organizations, we can control how to respond to them.
The psychological factors, principles and ethics that guide sound decision-making are timeless. The goal for any in…
