20Forty’s Newsletter

20Forty’s Newsletter

Mastering the Art of Decision-Making in Uncertain Times: Part Two: A Practical Guide

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Kevin Novak and Deborah Patton
Jan 30, 2025
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Issue 197, January 30, 2025

Last week we explored how to understand how we make decisions in uncertain times. We said that uncertainty has become a certainty, challenging leaders to think differently when it comes to managing change and transformation. Today, we are tackling the issue with a practical guide for improving decision-making skills that is relevant to our disruptive personal and professional environment.

Our guide is a suggested framework for your own strategic action plans, whether they are personal or organizational in focus. We caution our clients that trying to oversimplify a framework may limit its success. There are traps we all fall into when leading change, imprinted by cognitive, emotional and psychological factors. Understanding the underpinnings of our decision-making process unlocks forward progress and transforms stress into success.

Cognitive and Psychological Traps

By human nature, we operate within cognitive traps. Human brains are hardwired for certainty, rein…

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