20Forty’s Newsletter

20Forty’s Newsletter

Measuring What Matters: Navigating the KPI Labyrinth in an Era of Information Overload

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
Jun 05, 2025
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Issue 215, June 5, 2025

Let’s get to the bottom line up front: In a business environment drowning in data, the organizations that will thrive are those that master the art of strategic data curation instead of collection, asking “why” before “what,” and building KPI ecosystems that connect rather than isolate.

Last week we offered advice and some philosophical thought about leading and managing in today’s whiplash marketplace. We put forward the idea that steering an organization today requires a shift from reacting to proactively adapting. Navigating an organization under such external pressures includes focusing on changing customer needs, preferences and behaviors, attempting to anticipate future trends and then evolving business models in the throes of disruption.

Mastering these skills requires understanding how to measure what matters: How to determine what data has value, what data collection represents true insights, and how to understand the difference between outputs and outcom…

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