20Forty’s Newsletter

20Forty’s Newsletter

Share this post

20Forty’s Newsletter
20Forty’s Newsletter
Membership Drives Your Growth

Membership Drives Your Growth

Kevin Novak's avatar
Deborah Patton's avatar
Kevin Novak
and
Deborah Patton
May 12, 2021
∙ Paid

Share this post

20Forty’s Newsletter
20Forty’s Newsletter
Membership Drives Your Growth
Share

Share 20Forty’s Newsletter

Issue 2: May 12, 2021

Welcome to 2040’s thought leadership series on how to build businesses and organizations that thrive in a post-pandemic marketplace. Amazon is credited with kick-starting a massive change in consumer behavior…and expectations. The public conversation and market trends reflect these systemic shifts: quick delivery, free shipping and returns, the digital marketplace platform, a trusted source for search and most importantly, a relationship based on membership and the personal or professional rewards that relationships deliver.

Remember, a relationship (not a transaction) creates ongoing relevant value that leads to customer, subscriber and member loyalty and retention. The Harvard Business Review report, “The Truth About Customer Experience” reveals that organizations that design systems to connect touchpoints and the cumulative experience had a 20 – 30% increase in results to include higher revenue, long term retention and positive word of mouth. Each is incredibly …

Keep reading with a 7-day free trial

Subscribe to 20Forty’s Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Kevin Novak
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share