20Forty’s Newsletter

20Forty’s Newsletter

Navigating Whiplash: Effective Leadership in the Era of Volatility

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
May 22, 2025
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Issue 213, May 22, 2025

Turbulence. Unpredictability. Volatility. Whiplash. Imagine that you are a retailer today trying to figure out how to plan for an uncertain future in terms of tariffs, pricing and customer confidence. From our vantage point, it’s not just the retail sector that is reeling from the illogical swings on federal policies. The pharmaceutical industry is under siege. As are education, the arts, environmental engineering, tech companies, and the automotive industry. No one is spared from the federal government policy shifts spanning everything from regulatory frameworks and fiscal priorities to data governance and AI deployment. These shifts, often abrupt and politically charged, are reverberating through organizations, unsettling strategic plans, altering funding structures, and destabilizing the workforce. Leaders and the workforce alike are experiencing a new, unsettling layer of complexity and uncertainty. Organizations strive for predictability, low risks and an e…

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