Shared Purpose Revisited - 2040's Ideas and Innovations Newsletter, Issue 59

Back by popular demand, our newsletter on Shared Purpose is the best-read article we have published. It resonates because organizations today need a shared purpose to make a business sustainable. It’s not enough to have shared goals, an organization needs shared intent. Axios reports, “So much misunderstanding, tension and turmoil flow from thinking the other people are dishonest or out to get you. So, stop assuming the worst. Dig deep enough into relationships and business cultures, and you often find bad assumptions in the roots. Telltale signs are suspicion, backbiting or score-settling.”

 Shared purpose is getting to the heart of what is intended, and its practical application is to actively listen and talk (don’t text). In a recent Flex Jobs Survey, the number-one reason people are quitting their jobs is toxic company culture. A positive work environment matters most to employees, and a shared purpose actualizes trust, respect, and the intrinsic dignity of every individual.

Operati…