Shared Purpose

Each Individual has Responsibility and a Collaborative Role in Shared Purpose

Issue 37: January 6, 2022

When the public discourse becomes contentious and people lose faith in institutions and government, increasingly they look to the organizations where they work or engage with as customers to bestow their trust and connection with a community of shared purpose. All types of stakeholders are pushing for more accountability from organizations and leadership, and yes, even the institutions they have seemingly lost faith in.

In fact, according to BrandCulture, “For too long, the business-as-usual approach to generating revenue and achieving growth has disengaged customers and employees, bred mistrust and damaged reputations by substituting relentless pursuit of profits for vision and frequently foregoing mission entirely.” Many of our government institutions have deflected the public or their constituents’ needs and wants by losing sight of their purpose for existence. Many professional organizations, profit and nonprofit, have become taken to task for not serving s…