20Forty’s Newsletter

20Forty’s Newsletter

The Art of Strategic Agility: Balancing Deliberate and Emergent Strategies

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
Feb 27, 2025
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Issue 201, February 27, 2025

We are addressing a thorny issue that all too often trips up even the best strategic planning. We often commit to a road and plan that ensures that all decisions are deliberate to keep us on that particular pathway. We plot, plan and rarely deviate.

Setting a deliberate path ahead has its benefits; it provides a clear vision, shared purpose and certainty and confirms market orientation. What else could anyone ask for? Clarity and optimism abound when you think you’ve got it all figured out. However, there are times when we and our organizations become so committed to deliberate strategy and anticipated results that we fail to see emergent strategies that may produce more fruitful outcomes.

The Path Not Taken

Time, in today’s terms, is not on our side. The speed of change has accelerated, and it’s hard to keep up with and discern meaning from kneejerk change. However, the other more consequential impact of change is when we become so wedded to the deliberate st…

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