20Forty’s Newsletter

20Forty’s Newsletter

The Courage to Change Your Mind: Lessons from a Nobel Laureate’s Final Decision

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Deborah Patton's avatar
Kevin Novak and Deborah Patton
Mar 27, 2025
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Issue 205, March 27, 2025

Think about making decisions. We make countless decisions daily, both major and trivial. We make them consciously, subconsciously, and more concerning, unconsciously. We often write about the decision-making of individuals, groups, teams and entire organizations, because decisions, the choices we make in work and life, are what drive us forward and can put us into unexpected places. Customer decisions based on products and their benefits can resonate or become a blip in an organization’s unending cycle of market innovation. Equally, uninformed, knee-jerk management and team decisions can lead to financial ruin or the complete failure of an organization.

It’s self-evident that knowing how we make decisions – where they come from and on what they are based, is critical.

The Human Factor in Decision-Making

We are always advocates of critical thinking, systems thinking and most importantly seeking out the right information to inform ourselves to make the best decisio…

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