Issue 198, February 6, 2025
Not all change is good. Not all change is for the right reasons. Change for change’s sake is not a viable proposition. Change must come with a clear framework of what will replace what was and the benefits of what will be. Without understanding the mechanics required to transition to the change, only chaos will result. The recent government order to freeze federal funds along with a cascade of other directives are a case in point for all three of these examples: immediate confusion and chaos.
What changes do you make with good intentions and poor reasoning? It’s the poor reasoning that trips us up with unintended consequences. Change that does not recognize how to perform or carry out the intended change is a disservice to virtuous change. But sadly, many organizations make knee-jerk, short-term changes without thinking it through.
Change is part of our consumer conversation. Consider Nike’s slogan “Just Do It.” In many cases “just doing it” can come with a ba…
