Issue 199, February 13, 2025
We believe it is an opportune moment to review how purpose is a cornerstone of both individual and organizational success. Strategy, tactics and organizational playbooks are often confused as purpose. Goals are mistakenly identified as purpose. And a corporate mission statement is misunderstood as purpose. It’s the human factor that embodies purpose and becomes the transformative force that drives meaningful change. You can read more about this in our book, The Truth About Transformation.
Loss of Purpose
In our current environment, one could argue that we are operating in a transactional society. Federal policies and corporate principles have become transactions. In response to a flurry of executive orders, organizations are rolling back human-based programs in a transactional reaction to government funding and approval. The result is confusion and often chaos for the workforce that is blindsided and often betrayed in their belief in their employers and the l…
