Issue 211, May 8, 2025
We are addressing a common strategy that many organizations use to solve an immediate problem. Addition bias is something we’re pretty sure you have encountered as a problem-solving strategy when dealing with business challenges. To set the scene, we offer you a case study.
Trouble in Paradise
This situation may sound familiar. Let’s say you are responsible for audience development for a media brand, association membership or event production. Your audience has been shrinking over the past few years, although your offerings have been well received and get good customer reviews. A new digital marketing manager has joined the staff with a lot of ideas that have been successful in the digital marketing sector in consumer audience development. As the marketing director for your B2B brand for the past 22 years, you are suspicious.
You meet with the new manager to present your strategy, which is to add popular, new bells and whistles to the mix. You’ve done it in the past…
