Issue 206, April 3, 2025
Let us count the number of times we have heard this: “But we’ve always done it this way,” Or this: “It’s always worked in the past.” And this: “Why would we change? We’re good at what we do.” These aren’t cliches, they are tried and true working operational strategies for many organizations. At 2040 we are dedicated to meaningful change and transformation and we know how hard this process is. We have written extensively about what’s holding you back, letting go, unlearning, and an entire guidebook on change and transformation, The Truth About Transformation. We understand the barriers, pitfalls, and vulnerabilities of change. And the source is us, the human factor.
The Weakest Link
What if your organization’s greatest asset, its experience and its history, is actually its greatest liability? The billion-dollar question is how to change work processes ingrained over time that are comfortable, stuck in the past or so static that they no longer produce results. The …




