Welcome to the Human Factor Podcast
Exploring the Intersection of Humanity, Technology and Transformation
Welcome to the Human Factor Podcast, where host Kevin Novak, CEO of 2040 Digital and Author of The Truth About Transformation, explores the psychological forces that determine transformation success or failure.
Each week, we dive deep into the human side of organizational change with leaders of organizations, transformation experts, and the researchers who understand that technology alone never drives lasting change.
This isn’t another business podcast about the latest technology trends. This is about understanding the human factor and why smart people resist change. We explore how human-centered approaches accelerate change adoption and analyze the critical factors that distinguish successful transformations from expensive failures.
Episodes
Episode 001: Being Human in the Age of AI: Trust, Adoption, and Ethical Dilemmas
People trust AI to recommend movies but resist it for strategic decisions—why? Dive into the psychology behind AI adoption patterns and the ethical minefield of human-AI collaboration. Discover why our brains are wired to defer some thinking to machines while protecting other cognitive territory, and what this means for the future of human agency.
Available Everywhere
The Human Factor Podcast is available on all major platforms:
🎧 Spotify
📺 YouTube
📡 RSS Feed
📅 New episodes every Thursday
Starting October 9, 2025
Subscribe on your favorite platform to never miss an episode!
Explore the Human Factor Method and more on 2040 Digital’s website>
About the Show
Format
Weekly 30-60 minute episodes featuring solo insights, episodes co-hosted with subject matter experts, and guest interviews
Host
Kevin Novak, CEO of 2040 Digital and Author of The Truth About Transformation
Focus
Transformation psychology, organizational change, and human-centered leadership
What You Will Learn
The Psychology Behind Resistance
Discover why intelligent professionals often become the biggest obstacles to change—and how to design transformation approaches that smart people actually embrace.
Trust Protocols for Change Adoption
Learn evidence-based frameworks for building psychological safety during organizational and digital transformation, with real case studies from organizations that went from resistance to acceptance.
The Human Factor Method™
Explore the four-phase methodology that can help organizations achieve higher transformation success rates by addressing psychological readiness before technological implementation.
Real Transformation Stories
Go behind the scenes of actual organizational changes with anonymous case studies that reveal the human psychology breakthroughs that made success possible.
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