Why You Need to Listen to Gen Z, 2040's Ideas and Innovations Newsletter, Issue 104

Issue 104, April 20, 2023

How well do you know your Gen Z employees?  For that matter, how well do you know the millennials, Gen Xers and boomers?  We have written extensively in The Truth About Transformation about the benefits and challenges of managing a multigenerational workforce. Since things continue to evolve and pivot at warp speed, we thought it was timely to update you on the trendline of recent developments in Gen Z’s attitudes about work. They are important. Their perspectives are important.  They are the majority of your current workforce and your near-term future leaders.

Where Gen Z Wants to Work

Where do they want to work?  Chances are your organization is not ranked #1. In fact, the big winners are leaders in tech, social and the public sector.  According to an Axios survey, here’s how recent college grads weigh in on their dream jobs.

Google                                   16%

Federal Government           6%

Apple                                     5%

Disney            …